Call-To-Action Funnel Example

It's time to take action and help America.

You can help right now with this action.

Simplified Definition Of Threat

First brief explanation designed to appeal to a person’s sense of urgency.

Second brief explanation designed to appeal to a person’s sense of urgency.

Photo or video designed for urgency placed to the right. —>

How This Affects You

Brief description of how this affects you and why it affects you.

How This Affects Your Loved Ones

Brief description of how this affects your loved ones and why.

How This Affects Your Community

Brief description of how this affects your community and why.

Describing Why These Emotive Photos Are Being Shown Now

Summary of what you can do

Summary of what your can do loved ones can do

Summary of what your community can do

An extended summary of why solutions exist, what they are like, how they help, and why they are accessible to the reader.

This is where we give the reader hope after making them aware of the urgency of the problem.

We also want to persuade them that our solution is the most comprehensive and effective solution.

Remind the reader they are ones who can make a difference

Their involvement in our solutions are vital to solve the problem.

Their contributions are more powerful than they know.

Our solutions are reasonable and useful.

Final footer message designed to thank the reader or one final attempt at persuasion via affirmation

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